Mack Brown Should Be Wary of the Longhorn Network, But Not Because Opponents Can Watch His Team Stretch

Texas is the first college football program to jump fully into being a brand, a business venture and a television product. The enterprise intends to serve the athletic department providing exposure and pumping in cash. One wonders, though, to what extent athletics will be molded to serve the enterprise.

Source: http://www.thebiglead.com/index.php/2012/10/23/mack-brown-should-be-wary-of-the-longhorn-network-but-not-because-opponents-can-watch-his-team-stretch/

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