Tuesday, September 10, 2013

UNLV billboard has a big mistake on it

This billboard featuring the images of Bobby Hauck and Lon Kruger popped up in the Las Vegas area, urging people to buy tickets for the upcoming UNLV football and basketball seasons. A great marketing plan no doubt, except for one thing?Lon Kruger hasn?t coached at UNLV for well over two years now? Current head basketball coach Dave Rice, noticeably absent from the billboard, took the billboard gaffe in stride, while others at the school did not. From the Las Vegas Review-Journal? ?I thought it was humorous,? the third-year coach said. ?It?s one of those things that happens. But I?m the last person who would take himself too seriously. ?Hey, if Coach Kruger can help us sell tickets, great.? UNLV?s interim athletic director, Tina Kunzer-Murphy, was slightly less amused at the billboard?s egregious error? ?To us, it?s not a laughing matter,? she said. ?We think what happened was the billboard company was doing us a favor by posting the ad but our marketing people never saw

Source: http://network.yardbarker.com/college_basketball/article_external/unlv_billboard_urges_fans_to_buy_tickets_using_image_of_former_basketball_coach/14471413

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