London 2012 has already been billed as the digital Olympics, with brand partners using every aspect of digital and social media to engage fans, raise funds and give athletes a voice and point of engagement like never before. Here is a look at ways to follow the games, including some mobile apps.
Source: http://www.thebiglead.com/index.php/2012/07/25/the-digital-olympics%e2%80%a6where-to-follow/
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